
PHASE FOUR: LAUNCH + OPTIMIZATION
Internal Stakeholder Brand Launch + Training ● Brand + App Launch Event ● Brand + Campaign Launch ● Optimization + Reporting ● Project Management + Meetings + Presentations
Launch Events
The public launch event is a significant moment, and we plan to make it memorable. We focus on impressing your partners, media, and VIPs with a showcase that brings the new identity and campaign to life. We carefully plan each element–from the choice of theme and location to the entertainment and gift bags–making sure everything aligns with your brand’s core values.
This event isn't just a celebration; it’s a golden chance for media buzz. We plan to roll out the red carpet for the press with personalised invitations and exclusive interviews with key players. We'll craft a press release and distribute engaging media kits that showcase the new brand and app. By capturing the media’s attention, we’ll make sure your launch gets the coverage it deserves.
PHASE ONE: PROJECT GROUNDING + RESEARCH
- Project Setup
- Background Review
- Kick-off Meeting + Onboarding
- Market Analysis + Document
- Research
- Project Management + Meetings + Presentation
PHASE TWO: BRAND STRATEGY + DEVELOPMENT
- Brand Strategy
- Brand Story
- Brand Visuals
- Brand Applications
- Comprehensive Brand Book Development
- Brand Maintenance Strategy + Plan
- Project Management + Meetings + Presentations
PHASE THREE: CAMPAIGN STRATEGY + DEVELOPMENT
- Campaign Concept Development
- Annual Marketing + Advertising Strategy + Plan
- Digital Media Strategy + Plan
- Traditional Media Strategy + Plan
- Organic Social Media Strategy + Plan
- Production of Campaign Assets
- Project Management + Meetings + Presentation
PHASE FOUR: LAUNCH + OPTIMIZATION
- Internal Stakeholder Brand Launch + Training
- Brand + App Launch Event
- Brand + Campaign Launch
- Optimization + Reporting
- Project Management + Meetings + Presentations
Let’s Get Started!
Let’s Get Started!
Let’s Get Started!
Let’s Get Started!
Let’s Get Started!
Let’s Get Started!
Let’s Get Started!
Let’s Get Started!
Let’s Get Started!
Let’s Get Started!
Let’s Get Started!
Let’s Get Started!
Let’s Get Started!
Let’s Get Started!
Let’s Get Started!
Let’s Get Started!


