Phase One: Project Grounding + Research

In our research phase, we mix existing data with insights, either from our own work or partnering with third parties like Leger. We get deep into stakeholder interviews and surveys to understand different viewpoints and expectations.

With Leger’s arsenal of research tools, we unearth customer attitudes, dig up behaviour patterns and chase down the latest trends. We look for those hidden gaps and opportunities that others might miss. This helps us craft strategies that aren't just clever but also connected to what your audience is looking for.