Phase Two: Brand Strategy + Development

We will meticulously blend the essential elements of your existing brand with new insights from our comprehensive market analysis. This is about evolving Play Alberta's brand personality, positioning, and promise in a way that’s both authentic and resonant with your audience. Our strategy outlines a clear direction for aligning with stakeholders and effectively integrating your brand’s distinct verticals. The goal is to forge a brand identity that is not only unified but also impactful and meaningful to your market.

A responsive logo system means your logo looks great everywhere - on a phone, a computer, or a billboard. Creating a flexible set of variations, each version tailored for different sizes and spaces - from tiny app icons to huge billboards.

We will dive deep into what your brand stands for and then create a logo that can change in size, detail, or colour. This isn't just about shrinking or enlarging the logo. We cleverly adjust elements so your logo is always clear and recognisable. Whether it's a minimalistic version for a small screen or a detailed version for high-resolution displays, your brand identity remains strong and consistent.

Think of our brand book as the comprehensive guide for your brand's look and voice. It's where we lay out everything that makes your brand, well, your brand.

This guide will cover everything– from your logo and how to use it to your colour palette, the fonts you should use, and the images that fit your brand's vibe. It's all about making sure your brand looks and feels the same, no matter where it shows up. Consistency is king, and your brand book will make it easy to keep things looking sharp and cohesive. No guesswork, no slip-ups. Just your brand, looking its best everywhere, every time.